Go through life easier with 28 BLACK Açaí Zero

28 BLACK Açaí Zero is the solution for anyone who doesn’t want to miss out on the unmistakably fruity taste and energy kick of 28 BLACK Açaí, but wants to avoid calories and sugar. The sugar-free Açaí variant with only 3 kcal/100ml is, like the original, enriched with vitamins, contains no taurine, is gluten- and lactose-free, and has been awarded the V-Label. This makes the new variety a perfect fit for a vegan diet and increasingly health-oriented consumer behavior.

“The positive development in low-calorie and calorie-free soft drinks also applies to the energy drinks segment. Many consumers are not just looking for a sugar-free pick-me-up, but a sugar-free pick-me-up that tastes good,” says Günter Thiel, CEO of Splendid Drinks and 28 BLACK. “And since açaí is the favorite flavor of 28 BLACK fans, we have done everything we can to develop a sugar-free açaí variant that is as close to the original as possible.”

The new 28 BLACK addition is now available in stores and in the 28 BLACK online shop. The activation takes place via social media channels and a sampling tour in the summer, which leads through more than 20 major German cities.