Click into the world of 28 BLACK

Luxembourg, 18 July 2017. 28 BLACK has been updating its brand world for a fresh and modern image, and as part of these efforts it has relaunched its website in a new look. Yet it is more than just the design that has been changed, for the site's structure has also been adapted to suit the very latest standards for responsive web design.

“Today, most internet use takes place using smartphones – and the figure is more than 80 percent amongst our target group,” says Felin-Joy Sade, Marketing Director for 28 BLACK. “That is why it was very important to us that we make our web presence even more user-friendly in this regard by optimising it for mobile devices.” Easy navigation that is clear even on a smartphone, the latest news on everything related to 28 BLACK, and direct links to 28 BLACK’s social media presence on Facebook, Instagram and YouTube ensure that information finds its target audience while digitally networking fans of 28 BLACK. These efforts also included more than just a face lift for the online shop, as it has been entirely overhauled with a ‘mobile first’ philosophy. The result is faster and simpler ordering, a larger range of products and special offers, and the inclusion of direct links to social media channels here as well.

Felin-Joy Sade: “With every optimisation we have undertaken, we have made sure that design and brand image have been given their proper due. The brand renewal that we began with our redesign of the 28 BLACK cans and expanded to print and outdoor advertising in a second stage, has now been rigorously continued online.” Modern new imagery and the combination of black and white pictures with colour deliver a concise message as to who 28 BLACK is – and who it’s for. Sade: “Branding that addresses its consumers and generates loyalty is a key factor for long-term success, and we are always active here across all channels.” The 28 BLACK brand update is being carried out by the agency zweipunktnull, which has been successfully collaborating with 28 BLACK since 2012.