Close to the spirits with 28 BLACK
28 BLACK celebrates Halloween with blood orange edition
Luxembourg/Berlin, August 11, 2020. The energy drink 28 BLACK will be launching its limited edition 28 BLACK Blood Orange in a Halloween design in September. The new variety - scary and only available on the shelves for a short time - is vegan, taurine-, lactose- and gluten-free and of course equipped with the energy needed to party properly on Halloween.
28 BLACK fans can also look forward to a series of scary-beautiful stickers on GIPHY and a competition as a campaign highlight. There you can not only win the Halloween edition, but also black long drink glasses from 28 BLACK.
28 BLACK Blood Orange is being advertised with its own spot, which can be seen in cinemas and on YouTube. At the same time, activities on social media channels as well as in print and out of home are being intensified.