Dennis Schröder Edition

The big hit: 28 BLACK presents the Dennis Schröder Edition

Luxembourg/Hamburg, February 15, 2024.

Energy drink 28 BLACK and basketball superstar Dennis Schröder launch 28 BLACK Pineapple Coconut
The energy drink brand 28 BLACK and basketball superstar Dennis Schröder are launching a Dennis Schröder Edition can this April that combines the unique energy, taste and passion of the current world champion. After Dennis Schröder led the German team to the World Cup title, he is now showing off his world champion taste with the 'Pineapple Coconut' combination.

Just as the title moved the whole of Germany, the fruity edition will inspire basketball fans and energy drink lovers with a view to the summer and all sunny moments. 28 BLACK, the brand for good tastes and flavor combinations, scores with the 'Pineapple Coconut' combination in collaboration with Dennis Schröder.

The Dennis Schröder Edition can showcases the number 17 of the German team in a high-quality black and gold design. The 250 ml can ensures perfect attention at the POS and is available in trays of 24 and displays of 120 or 240.

“It has always been my dream to have my own energy drink edition. With 28 BLACK this has come true - my favorite flavor 'Pineapple Coconut' in my own can - I'm really happy,” says Dennis Schröder enthusiastically about the collaboration.

After winning bronze at the European Championships, the German basketball team also made history at the World Championships with Dennis Schröder, securing the title in the final for the first time. As captain and point guard, Dennis Schröder plays the leading role in the national team and is not only known for his outstanding sporting achievements, but also for his strong nerves, high accuracy, team spirit and energetic overall performance.

This inimitable energy boost for his brilliant successes in basketball could not be better represented than by the energy drink 28 BLACK, for which Dennis Schröder has been the testimonial since the beginning of 2023 - a sporty and tasty combination that stands out.

The launch of the can promises to be an exciting event not only for energy drink lovers, but also for all basketball and Dennis Schröder fans. 28 BLACK is accompanying the exclusive Dennis Schröder edition with an extensive marketing campaign and a Germany-wide lid code competition. The campaign will be marketed via the social media channels of Dennis Schröder and 28 BLACK as well as via outdoor media, sampling, online advertising and events.

Wolfgang Thiel, member of the Board of Directors of Splendid Drinks AG, is equally enthusiastic: “We are delighted to be launching a unique can on the market together with Dennis Schröder. The combination of pineapple and coconut meets the taste of many consumers and the design of the can will appeal to energy drink fans as well as all sports enthusiasts.”

 

 

About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.