28 BLACK on sampling tour

Luxembourg/Berlin, March 1, 2022. Trendy hairdressers, barber shops, tattoo studios and trendy sports facilities such as climbing halls, bowling centers or laser tag arenas - these are the touchpoints at which 28 BLACK is currently presenting itself. Developed as an independent campaign, 28 BLACK will be distributed to selected target groups during two promotional periods in a targeted manner and without wastage.

The focus of the first sampling round, which includes around 70 campaign partners in 10 major German cities, is the 28 BLACK classic Açaí. "Açaí is the undisputed favorite of 28 BLACK consumers," says Felin-Joy Jencquel, Marketing Director at 28 BLACK. "I don't know anyone who isn't enthusiastic about our fruity Açaí flavor. And that's why Açaí is exactly the right variety when it comes to generating sample contacts and reaching new consumers."

28 BLACK Açaí, like all 28 BLACK varieties, is enriched with vitamins, contains no taurine, and is gluten and lactose free. Awarded the V-Label, 28 BLACK also fits in with the "vegan diet" megatrend. The Touchpoint sampling campaign runs from week 9 to week 16 and from week 42 to week 47.