28 BLACK relies on touchpoint sampling in Corona times

Luxembourg/Berlin, March 18, 2021. In times of Corona, many tried-and-tested marketing measures such as staff-supported promotions are only possible to a very limited extent. In order to remain in direct contact with consumers despite all the restrictions, 28 BLACK has decided to conduct touchpoint sampling at hairdressers and barber shops.

"Now that combs and scissors are back in use, hairdressing salons and barber shops are a good place to reach our target group in their living environment," says Felin-Joy Jencquel, Marketing Director at 28 BLACK. "When customers leave the salons, they receive a can of 28 BLACK as a gift, which they can drink on the go or at home. This enables us to make important trial contacts despite Corona and keep scatter losses to a minimum."

The touchpoint sampling takes place at 82 campaign partners in 10 major German cities. 28 BLACK Açaí is being sampled. The favorite variety of the 28 BLACK consumers is enriched with vitamins, contains no taurine, is gluten-free and lactose-free. Awarded the V-Label, it also fits in with the mega trend of the “vegan diet.”