28 BLACK Woodruff: The beloved taste becomes an energy highlight!
Fresh, aromatic, unmistakable. 28 BLACK Energy Drink awakens flavor flashbacks with the new variety: 28 BLACK Woodruff.
Hamburg/Luxembourg, 09.12.2024
28 BLACK is launching the new “28 BLACK Waldmeister” variety in spring 2025. This unmistakable taste evokes memories of carefree moments for almost everyone - regardless of age. 28 BLACK Woodruff is fresh, aromatic and a real all-rounder - a pleasure on its own, a highlight in a cocktail!
The Waldmeister campaign kicks off in spring 2025
28 BLACK Waldmeister will be launched with a broad-based marketing campaign featuring eye-catching trade marketing campaigns in food retail, social media, out-of-home and online advertising and a national lid code competition. Exclusive tastings and Germany-wide samplings offer consumers the opportunity to experience the taste directly. For all restaurateurs, 28 BLACK Waldmeister is the ideal refreshment as a summer drink and makes cocktails or May punch unmistakable.
28 BLACK Waldmeister - the energy drink for real taste
“With the launch of the new woodruff variety, 28 BLACK is setting another highlight and underlining its role as a trend-conscious brand in the energy drink market,” says Jasmin Mondowitsch, National Sales Manager at 28 BLACK. “The woodruff flavor is like a time machine and reminds us of carefree moments. We combine childhood memories with a fresh trend and are sure that this feel-good taste with a modern look will inspire our consumers.”
With 28 BLACK Waldmeister in a 250 ml can, the brand is adding another highlight to its portfolio - for anyone looking for an intense and refreshing energy kick.
About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the energy drink without taurine and preservatives, is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.