It's hacking time with 28 BLACK Energy Drink
It’s Hacking Time mit 28 BLACK Energy Drink
Latest marketing coup takes energy back to the future and gives the day 4 hours
Luxembourg/Berlin, January 30, 2023 - When people hear the word “hacking”, many immediately think of the Internet and the cyber world. But nowadays more is being hacked than just the internet. Ingenious tricks that make our lives easier or take the easy way out - life hacks are hidden everywhere. This also applies to the latest creative idea from Calidris. The new Hacking Time campaign from 28 BLACK focuses on what the energy drink without taurine does best: Boosting energy levels. With 28 BLACK, it feels like there are 4 more hours in the day.
The reinvention of time: 24 + 4
Having more time: This desire is omnipresent. This is exactly what 28 BLACK is now addressing with its new Hacking Time campaign and reinventing the calculation of time.
On Saturday, January 28, 2023 at 6:28 pm, the kick-off started on the 28 BLACK Instagram account. Partners such as HSV, the Hamburg Towers, the European Football League, the captain of the German national basketball team Dennis Schröder and the e-sports team Unicorns of Love will answer questions about how they would use their 28-hour day using the hashtags #28BLACK #4stundenmehr #derenergydrinkohnetaurin #vegan #your28BLACK.
And what would you do with 4 hours more?
With strong roots towards the future
“With the Hacking Time campaign, we want to get back to basics,” says Julia Ronzheimer-Gerstl, Managing Director of 28 BLACK. “Without taurine and completely vegan, we've already been occupying trends before they were even there,” adds the power woman. A perfect line-up that Günter Thiel, CEO of Splendid Drinks AG, has brought on board. The energy drink expert, whose day certainly has 28 hours, is just as fresh and lively as the brand's variety of flavors. She not only brings enormous motivation and passion, but also many years of in-depth market and brand knowledge, which she has gathered in her past in the energy drink world.
28 BLACK has always been known for three things: High quality, fresh taste and variety. The best example of this is the Açaí variety, which for many is the entry point into the 28 BLACK world. Once tried, many fall for its deliciously fresh taste. This heritage will continue to be reflected in the brand's flavor portfolio in the future - not just seasonally, but throughout the year with over 10 different varieties and creative special and limited editions.
About 28 BLACK
28 BLACK is distributed in Germany by CALIDRIS 28 Deutschland GmbH. CALIDRIS 28 Deutschland GmbH is part of the Splendid Drinks AG group of companies (www.splendid-drinks.com). 28 BLACK, the other energy drink, contains no taurine or preservatives and is vegan, gluten-free and lactose-free. The product range includes flavors for every taste - from classic to fruity-fresh to sour-sparkling or calorie- and sugar-free. 28 BLACK is not only convincing in terms of taste, but also visually - the stylish cans were awarded the German Design Award in the “Excellent Communications Design Packaging” category for their unmistakable design.
Further information on 28 BLACK is available at www.28black.com
Press contact
MIT-SCHMIDT Kommunikation GmbH
Naciye Schmidt
Fasanenweg 3
21227 Bendestorf
Phone: +49 40 41 40 63 90
calidris@mit-schmidt.de