Time to score

To mark the start of the Basketball World Cup, 28 BLACK and Dennis Schröder are launching a major competition.

Luxembourg/Berlin, August 24, 2023

If there's one thing fans of Dennis Schröder and Energy Drink 28 BLACK can count on, it's energy-packed surprises. Just in time for the start of the Basketball World Cup, the two partners are launching a lid code competition. The prizes are golden basketballs hand-signed by Dennis. A must-have for everyone who loves the sport and 28 BLACK.

Maximum concentration, great marksmanship and a high-energy performance have always been Dennis' trademarks, along with his blonde hair. The professional basketball player from Braunschweig plays in the NBA for the Toronto Raptors and is the shooting star of the German national basketball team. The three-year cooperation that he and Splendid Drinks AG have entered into with their 28 BLACK brand since the beginning of the year is therefore a perfect match. The goal for the World Cup is clear: to go for gold and the fans can now do the same. Every can of 28 BLACK is a lucky draw, because there is a code on the can that can be registered on the website at: www.28black.com. The more codes are redeemed, the higher the chance of winning a strictly limited number of golden basketballs signed by Dennis.

With this campaign, 28 BLACK wants to make both fans and retailers happy and spread enthusiasm for the current sporting highlight, the Basketball World Cup. “Share the excitement, have fun and enjoy” is the motto. “We're already totally in World Cup fever ourselves and, together with Dennis' large fan base, are looking forward to exciting games full of thrills and high-scoring results. We wish Dennis and the German team every success,” says Wolfgang Thiel, member of the Board of Directors of Splendid Drinks AG. And Dennis is also more than ready and mentally prepared for the World Cup: “I'm delighted to have a strong partner behind me in 28 BLACK, who provides me with extra energy boosts and stands behind me 100%.”
The campaign runs until the fall and is supported by a Germany-wide social media and outdoor campaign.