With 28 BLACK through the night shift

Luxembourg/Berlin, November 3, 2020. The energy drink 28 BLACK is launching a new sampling campaign. Under the theme "Energy for the night shift," more than 50,000 cans of 28 BLACK will be distributed to people who work night shifts in November. The focus of the Germany-wide campaign is on hospitals and manufacturing companies with shift work.

"Our goal is to reach product and sample contacts via a wide variety of channels and in different target groups in order to make 28 BLACK a reality," says Felin-Joy Sade, Marketing Director for the energy drink. "That's why we're concentrating on the topic of night shifts this time. Anyone who has to work at night can always use an extra dose of energy." In view of the corona crisis, the sampling strategy has been adapted to the current circumstances. "We send the samples together with information material directly to the touchpoints, because it is important to act in accordance with COVID-19 regulations in these times." The "classic" from 28 BLACK is sampled: 28 BLACK Açaí. The favorite variety of 28 BLACK consumers is enriched with vitamins, contains no taurine, and is gluten and lactose free. Awarded the V-Label, 28 BLACK also fits in with the mega-trend of "vegan diets."