“28 BLACK – The Energy Drink”: Splendid Drinks AG becomes new sleeve partner of SV 98

In the coming 2022/23 season, SV Darmstadt 98 will have a new sleeve partner: Splendid Drinks AG will adorn the left sleeve of the Lilien jerseys with the logo of the brand “28 BLACK – The Energy Drink”. SV 98 entered into a long-term collaboration with the Luxembourg company, which was agreed with the contract starting in July 2022 for an initial period of three years until June 2025.

In addition to the sleeve presence on the SV Darmstadt 98 jerseys, the contract package also includes TV-relevant LED perimeter advertising and advertising on a static TV banner in the Merck Stadium at Böllenfalltor. In addition, Splendid Drinks AG will act as the new partner of the Lilien eFootball­team in the future.
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: “We are very happy that we have been able to win Splendid Drinks AG as a new premium partner and now have a growth and high-performance company as a competent partner at our side. Together, in very trusting and goal-oriented discussions, we have been able to develop a solid partnership from which both sides will benefit in the long term. We are now looking forward to a close and intensive collaboration as well as a lively and successful cooperation.”

Günter Thiel, CEO of Splendid Drinks AG: “We are delighted to have entered into a close partnership with our 28 BLACK brand and SV Darmstadt 98. SV 98 is an established second division club with concrete ideas and sustainable plans for the future. The path that the Lilies want to take fits very well with our 28 BLACK brand. The highly interesting area of ​​eFootball is also an important part of our partnership. Together with SV Darmstadt 98, we will bring a limited edition of 28 Black onto the market and make large parts of the profits from the sale available for the club’s future work.”