The better energy drink. Since 2008.

Back when ‘gummy bear’ flavour was the norm for energy drinks and they were only for the ‘tough guys’ with wings in their heads, we at 28 BLACK thought: there’s a cooler way to do this.

That’s why, in 2008, we launched an energy drink that’s different – no gummy bear flavour, no taurine, but for everyone who needs energy. 28 BLACK is for every lifestyle, every challenge, every day. For those who are living life to the full – or just want to get away for a bit. For everyone who’s ready to hit the ground running again tomorrow.

Today, 28 BLACK is available all over the world: in supermarkets, drinks shops, convenience stores or in the hospitality sector. Energy, however and wherever you want it.