News and Press

Want to know what’s going on at 28 BLACK? You’ll be the first to find all the latest news here:

28 BLACK is launching Berry Mix Zero & Peach in spring 2026

Fruity, bold, distinctive. 28 BLACK heralds the arrival of spring 2026 with a double flavour offensive: experience the fruity revolution...

28 BLACK Woodruff: The beloved taste becomes an energy highlight!

Fresh, aromatic, unmistakable. 28 BLACK Energy Drink awakens flavor flashbacks with the new variety: 28 BLACK Woodruff....

28 BLACK exclusive Dennis Schröder Edition

New look for the popular energy drink - the unmistakable pineapple-coconut taste remains...

28 BLACK shows sustainable innovation with style

28 BLACK giant posters with Dennis Schröder become stylish upcycling backpacks - soon to be won!...

With passion on the court

The new “Love for the Game” campaign from 28 BLACK shows women who are passionate about basketball...

On the winners’ podium: 28 BLACK

The Dennis Schröder Special Edition can with the new pineapple coconut flavor from 28 BLACK wins Red Dot Award...

SK Rapid x 28 BLACK

Tasteful energy for green-white...

28 BLACK ends partnership with Hansa Rostock

The company has ended its partnership with Hansa Rostock....

Festival power with 28 BLACK

Festival season is just around the corner and 28 BLACK is ready to rock the stages!...

Concentrated energy

When unusual teams meet. A special kind of Bundesliga match: 28 BLACK brings together top teams from different sports...

Dennis Schröder Edition

Energy drink 28 BLACK and basketball superstar Dennis Schröder launch 28 BLACK pineapple-coconut...

Energetic support

Time to score

To mark the start of the Basketball World Cup, 28 BLACK and Dennis Schröder are launching a major competition....

28 BLACK is the new top partner of VfL Wolfsburg

The energy drink supports the Wolves and is therefore represented on the back of the training clothing, among other things....

28 BLACK celebrates new fruits

Energy drink launches summery flavor innovations 28 BLACK Sour Yuzu Elderflower and 28 BLACK Honeydew Melon...

Stars united

Basketball superstar Dennis Schröder starts 2023 full of energy with 28 BLACK...

It’s hacking time with 28 BLACK Energy Drink

Latest marketing coup brings energy back to the future and gives the day 4 hours...

Every year again: 28 BLACK Advent calendars

Whether young or old, who doesn't love having their own advent calendar in the run-up to Christmas? Opening doors for...

Energetic rise – 28 BLACK becomes main sponsor

The energy drink brand 28 BLACK is expanding its commitment to Veolia Towers Hamburg ahead of the start of the...

28 BLACK again on a tasting tour by bike

After having to forego personal promotions for a long time due to Corona, Energy Drink 28 BLACK is now starting...

New main sponsor: Viktoria Berlin expands partnership with 28 BLACK

In the last third division season, the sky blues were able to welcome the energy drink brand 28 BLACK from...

“28 BLACK – The Energy Drink”: Splendid Drinks AG becomes new sleeve partner of SV 98

In the upcoming 2022/23 season, SV Darmstadt 98 will have a new sleeve partner: Splendid Drinks AG will adorn the...

Power for the new season! 28 BLACK becomes exclusive partner of the Hamburg Sea Devils

The Energy to win! The Hamburg Sea Devils and 28 BLACK have signed a cooperation agreement. The energy drink from...

Splendid Drinks becomes the new main and jersey partner of F.C. Hansa Rostock with 28 BLACK

In future, the professional team of F.C. Hansa Rostock will wear the lettering 28 BLACK on their chest - a...

Go through life easier with 28 BLACK Açaí Zero

28 BLACK Açaí Zero is the solution for anyone who doesn't want to miss out on the unmistakable fruity taste...

28 BLACK becomes a partner of the European League of Football

The European League of Football is starting the 2022 season with fresh energy. Then it's time for no game day...

28 BLACK enters e-sports sponsorship

28 BLACK has decided to enter into an e-sports partnership with the German e-sports organization Unicorns of Love (UOL). UOL,...

28 BLACK becomes main sponsor of Austria Klagenfurt

This connection is full of energy! 28 BLACK, a premium partner since the start of the championship round, will be...

28 BLACK starts cooperations in the sports sector

At the same time as the Corona restrictions were relaxed, 28 BLACK decided to forge partnerships in the sports sector....

28 BLACK on sampling tour

Trendy hairdressers, barber shops, tattoo studios and trendy sports facilities such as climbing halls, bowling centers or laser tag arenas...

No Advent without 28 BLACK Advent Calendars

For 28 BLACK fans, the daily opening of Advent calendar doors has become a pre-Christmas ritual for many years, which...

28 BLACK relies on touchpoint sampling in Corona times

In times of Corona, many tried and tested marketing measures such as personal-supported promotions are only possible to a very...

28 BLACK fulfills gamer wishes: PlayStation®5 to win

Highly sought after, but not available anywhere - we're talking about the PlayStation®5. The console is still sold out almost...

Energy bonus at 28 BLACK

In November last year, 28 BLACK had already distributed more than 50,000 cans of its energy drink to people who...

Keep on Boarding mit 28 BLACK

At 28 BLACK we are looking forward to winter as well as the launch of the new varieties 28 BLACK...

28 BLACK official partner of new live sitcom “Marc & Friends”

The first live sitcom on TWITCH.TV - Marc & Friends - will start on December 12th, 2020. The format, hosted...

Waiting for Santa

Nobody has seen him yet, but everyone is still waiting for him: Santa, the man who is responsible for Christmas...

Growth at 28 BLACK

Following the successful launch of 28 BLACK Hemp this year, the energy drink is focusing on citrus fruits with the...

With 28 BLACK through the night shift

The energy drink 28 BLACK is launching a new sampling campaign. Under the theme “Energy for the night shift”, more...

Goodbye autumn blues – Hello 28 BLACK

The days are getting shorter, the weather is getting worse and faces are getting longer – in short, the autumn...